The Sunday Email
It's been such a long time since I have a wonderful weekend.
I'm going to write a story for you to read...a true one... with a lesson to it. Now, either you'll pick up a value out of it or not, I have no clue because I want you to 'feel' it.
If you want to skip this and head down to some marketing tips I have to share, just scroll several paragraphs down. You'll see it.
As I was saying earlier... I'm having such a wonderful weekend.
You see, I've just bought a new mobile phone that can download emails by using the 3G technology. So whenever I was away from my laptop, I CAN STILL check my emails. If they're important, I can even reply them instantly.
The MAIN REASON why I'm always in front of my computer is because I can't stop to check emails – Sounds crazy, but it has becomea bad habit of mine ... to download emails as often as each hour!
"Is my customers emailing to me about their download link?"
"Did I make a few sales 15 minutes ago?"
"What new offer is coming up from my competitors?"
"Did someone just send a testimonial to me?"
"Did someone just emailed a complain over?"
"Did my JV partners reply yet?"
"Is my subscriber replying to my emails?"
Trust me – there are tons of issues that emails can bring. It has become a habit. A not-so-good one, I'll say.
So now you can imagine – with this new mobile phone of mine, I'm no longer worried of not reading any 'important' emails. I can be sipping a coffee far away or watching a movie in the cinema without worries. That WAS A GREAT relieve.
Then, I bought a PSP game console 3 days ago.
I don't have to explain what happened next, do I?
I'm having fun playing it. Time flies especially when you're having fun.
In fact, I wasn't 'working' much since last week.
Suddenly, I got worried. Darn. I need to get back on track!
"Hold on, bucko."
"What track?" I asked myself.
The never-ending working track.
The thing is... we get caught with our work so much, we didn't realize what's going on. I'm sorry,I shouldn't be using the word 'we' because maybe, I'm the only person foolishly experiencing this.
So this leads me to the question of...
"What's the purpose of working so hard to make money online in the first place?"
So that you can have time to play PSP games. I means, that's my case. Of course, that's being 'symbolic'.
The thing is... it'll never end. You gotta control yourself and smell the roses, once in a while.
Making money online is important. No deny to that. But you can always make money and still, have a stress-free life.
"Sucks. My competitor has just launched a new product to sell online."
You know, you and me subscribed to tons of mailing lists. God knows if I beat you to having more list subscriptions or not.
Even if you don't have a competitor yet... you'll receive new offers of products to buy.
And you know how many of them. You see, I'm not going to hide the fact that we receive a lot of sales pitch everyday from our emails.
Is there anything wrong with that?
Nope. I've volunteered to subscribe and always looking forward to read the sales offer because I can improve myself.
Are they good? Yeah... but most of them are just the same, good ol' stuff. Bla, bla, bla... bla, bla, bla.
I know I'm just shooting myself in the foot by saying this because I'll be sending offers to you in the future. But hey, someone got to be honest here, right? But one thing for sure -- I'm only interested in sending offers out that will provide great values for you.
If you buy, great! Thank you very much for your support. I truly appreciate your purchase. Really. I really do.
But if you don't buy, that's fine too because I was not able to offer the value that you want. Secondly, I don't want to rely my income from sending offers to my list only. I rather focus on having multiple internet income streams and some offline business ventures such as real estate, etc.
So what's the deal here?
Let them do whatever they want to do. You just take care what you want to achieve. Period.
And stick to it!
If my competitors are going to launch a newproduct, that's awesome. I might even promote or order their products. The thing is --The real fact is -- It's not going to effect my income. I'll still be making the same amount of money I've made last month, plus minus.
Sure, they'll make more than me. But... who cares!
Ok. Sounds like a loser talk or trying to console myself that the competition is too stiff? That would be childish of me to think that way. Honestly, I really can't be bothered. It's not about the feeling of 'losing' but having an 'abundance' mindset.
Now the word 'abundance' carries a strong weight. I mean, yes to me.
You see, I'm developing a new internet marketing course at this moment of time. It's going to take a while to be completed and most of my competitors will beat me to it. That's ok because everything is... abundance.
At the same time, I'm building more Adsense sites to have additional source of internet incomes.
*Note*: To learn how to make money from Google Adsense, go to http://www.publishingbusinesssecrets.com
And... I'm researching new affiliate programs to promote and setting up Adwords campaigns from Monday to Friday that will give me more multiple internet income streams WITHOUT,competing for the same "internet marketing" pie.
Hint: There are only 2 reasons why an internet marketing guru emails a lot of times to their list: i) They're very passionate to help you and I've seen a lot of these good people. If you're one of them reading this, you'll know I'm referring to you, my friend. ii) That's their main income online and I've seen a lot of these people too.
So what are the lessons here?
You figure them out, this round.
If you can't think of any, drop me an email at support@youchandoit.com and I'll tell you.
Now let's talk about today's marketing tip.
In general, most marketers will advice to avoid sending out an email to your list on Sundays. But the truth is, there's no general rule to it. Some of the marketers are preaching that because that's what they hear from another marketer who truly run a test on his own list to determine the truth. And it works for him.
End of the day, it all zoom-in to testing.
Each list has different characteristics. Your listhave different characteristics than mine.
For instance, I know that most of my subscribers don't like to go to a 'squeeze page'. My sales will drop. Sales will increase if I'm sending them directly to a full-blown salesletter.
Testing is one thing but positioning it is another story.
Speaking of story... convey your marketing messages in a way how a story is being told.
See, I might not have gotten you to read today's post if it wasn't a story. I mean, it's such a beautiful Sunday – The LAST THING that any man or woman wants to do on their Sunday time is to 'work' or read business-related emails.
Side note: You might be downloading this email onMonday. So the example above is for those who is reading on Sunday.
But reading a story is different than reading a dull business article.
A story can be entertaining... interesting...or to the extend, attractive. Sometimes, they are fun too.
But most importantly-- give value in your story.People want to get something in return after reading it. If you're in the 'teaching' niche, they should learn something new from your story.
In writing sales copy or marketing messages, I highly suggest that you write it as personal as possible to create a bonding relationship. The main reason is... a personal note will always be more interesting. You would be excited to read a personal message from your friend compared to a non-personal message from the CEO of your credit card company, right? An article is normally bored irregardless that it's packed with good content. I said bored, not useless.
Now... if you're writing a personal note that they can learn something as well after reading it, they,ll be happy and smarter!
How good is that? A personal-touch article.
Being personal in written text can be shined in many ways.
For instance, speak up what you have in your mind. Be who you are because it's you that your prospect is 'buying'. They are investing in you to listen to what you have to recommend.
Add in your personal touch. I have an example but this is not the best one to give and it won't apply to everyone:
You'll notice that there are several grammatical errors in this post. I;m not doing this on purpose but I'm leaving it as it is to let my readers know that this is from me. It's ME.
Ok. Have a superb Sunday. (smile)
You "Chan" Do It!
-Patric Chan
Enjoy!